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On Demand Loyalty & Direct Marketing Provider
Loyalty Programs
Loyalty Programs increase customer retention by 14% and increase customer spending by 24%. To jump-start a loyalty and membership program join with the services and systems of New Loyalty. We facilitate all manufacturing steps for plastic cards, personalization and fulfillment. Our center has produced programs ranging from hotels and airlines to associations and museums. We process data using customized loyalty software that can create letter and benefit versions, one-card, two-card or key fobs and we store materials and fulfill on a timely basis. Our center is committed to quality and innovation. Our investment in Datacard systems ensures that you achieve total accountability with card production and accuracy. Technology speeds the process of personalized letters, forms, and benefit booklets.



Information Technology
The foundation to successfully produced programs lay in IT. Whether it's a simple name and address list or a sophisticated relational database our approach is systematic and thoroughly accountable. Multiphase integrated programs with hundreds of points of personalization drive many of today's communications. Software technology is developed, tested and perfected. New Loyalty has a technical staff averaging 15 years of experience and uses the enterprise strength of IBM ISeries server with DB2 relational database management software. We ensure quick and efficient program development.

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Variable Print Technology
For documents needing personalization, we use 12 high-speed duplex lasers printers with full color and spot color capability.

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Plastic Card Personalization Technology
Membership programs, Insurance, and Gift cards are produced using a fully integrated card delivery system. 24 and 30 mil cards are personalized and attached to letters, brochures, and booklets with complete flexibility and accuracy.
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Mailing Services
Direct Marketing expertise requires well-trained people and quality equipment to get the job done right. Investment in software, procedures and quality mailing standards has been our hallmark. Daily processing and mailing is coordinated with precision. Count on reliability, accuracy and responsive coordination.

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News & Events


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Postal Rates: For more specifics, contact us or go to: www.usps.com/new-prices.htm

Stay Healthy-Happy: For the Healthcare industry, personalize colorful and joyful cards with birthday wishes, health tips and reminders about check-ups. Cards can be versioned based on age group and gender. Each card has a personalized message and matching envelope. Cards can be produced monthly or bi-weekly based on birth dates.

Looking to dramatically boost response? Adding a plastic card to your direct mail can increase redemption rates as high as 30%. These cards are applicable for professional sports teams, online stores looking to drive more traffic and retailers with hundreds of locations (or maybe just a few). The cards can be designed as 'dollars off', 'percentage off', or to gain loyalty points. Cards have a higher perceived value than coupons; it's the case of "leave no card unredeemed".

NCOA: Statisically, addresses change 7-9% per year. Use NCOA Processing to keep in touch with your customers with the latest addresses from the USPS National Change of Address Database. Once your list is updated, we will provide you with reports detailing all changes. It's cost effective, quick and required in order to qualify for presorted mail discounts. Speak to Josanne today at 847-850-7175


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